The Power of Public Perception

“In the land of marketing, ‘Public Perception’ is king”   Recent public opinion to certain brands and their messaging or profiling on social media platforms has been critical of the responsibility those brands have in influencing the audiences they communicate with. As a  Marketing & Communications agency, we are constantly aware of the impact and […]

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Finding your own Brand Value Proposition

We were recently requested by a client to quote on a Social Media Campaign with their interests and objectives focused on creating awareness for a product they were currently exhibiting through various activations.   Their goals were quite simple and involved very rudimentary perspectives including industry narratives to attract customers. We saw this as an […]

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